What is Shopify and How to Start Your Shopify Store

Published: December 26, 2022
Last Updated: December 30, 2022
Chief Strategy Officer at Alpha Serve
What is Shopify? Shopify is an online platform to create and develop a shop to sell digital and physical products on the Internet.

Why Shopify? It has low barriers to entry that makes Shopify one of the leading shop constructors to develop e-Commerce. Businesses of any size can construct a shop on the Shopify platform or trade through an existing web page implementing the Shopify buy button even if it is your social media page.

What Shopify is and how to use it efficiently - these are the main focuses of the article.
What is Shopify and How to Start Your Shopify Store

It is a table of contents. Click on the needed subheading and switch between parts of the article.

What is Shopify

Shopify is a trendy online platform, either small drop-shippers or rapidly grown D2C businesses find the platform useful to improve their store. Shopify can satisfy any requirements of your online shop.

How Does Shopify Work

Start trading with Shopify signing up for a 2-week trial period to test it. With just several clicks you can create the online shop, the interface and menu are intuitive, and hundreds of shop templates are available. You can edit your admin page, add or delete products you sell, upload various photographs of your products, update prices whenever you need, and inventory the stock in real-time.

The quantity and assortment of products you can sell through Shopify is unlimited, in our Alpha Serve blog check and learn more about how to define best-selling products for your Shopify store.

Managing your shop was never so easy, do it in the Shopify app for mobile or use your PC desktop to communicate with your team, receive order notifications, deal with refunds, track sales and set up pricing.

With Shopify you are not framed by only your webpage sales, connect your sales to different social media resources and expand the chasing area of potential clients.

Why Shopify: 5 Benefits of Store on Shopify

Why Shopify: 5 Benefits of Store on Shopify
The number of Shopify stores is constantly growing in our globalized world. Over 1.8 million online merchants now have e-Commerce stores built on Shopify. Here are the main 5 Shopify benefits that make it a go-to e-Commerce platform for merchants.

Start Selling from Day One

The Shopify interface is extremely intuitive and you can have everything ready in a matter of minutes. Because the SaaS platform hosts all of its resources in the cloud, there is no need to charge any additional costs for an external server.

100% Mobile Responsive

Shopify knows well that currently, mobile visits to online shops are the most popular that require mobile responsive themes and platforms. Be sure, your shop is going to look nice on mobile phone screens and desktops either.

SEO & Marketing Friendly

Search Engine Optimisation (SEO) is one of the strongest points to choosing Shopify, your store can look fascinating, but without clients, this loses sense.
Shopify SEO features help to promote your shop in research results. You have access to analytics to examine where your clients come from so you can regulate your sales. Shopify gives a huge rank of marketing tools to attract customers, it includes discount codes, gift vouchers, and social media icons included in all store themes.

Multiple Shopify Integrations

While running a Shopify store you may admit that there are some functional shortcomings in the system and you need integration of an add-on application to operate. But whatever you want to do there is probably an app for this you can integrate with Shopify.

In case you need to make a detailed analysis of your Shopify data or visualize it to get helpful insights for further successful business development, Power BI Connector for Shopify is here to serve you. Or perhaps you want to have interactive sales reports supported by detailed visuals in Tableau of your Shopify store database, then Tableau Connector will come in handy.

Being a leading ecommerce platform, Shopify is in the scope of interest of many digital tools to connect. It can be integrated with tons of services such as email marketing tools, CRM, other selling platforms such as Amazon or Ebay etc. Best Shopify integration apps are among the most frequently used by Shopify store owners and managers.

Top-Notch Security System

Two-factor authentication and fraud detection are extra effective advantages of Shopify Security System to protect customers' data. It means that the system demands a second factor to identify the customer, for example, the code sent via text or mail. Shopify is monitoring transactions and identifies suspicious ones, so you always can follow them.

Shopify Pricing Plans Guide

Shopify Pricing Plans Guide
Shopify is the number one e-Commerce platform, where even the most powerful modern brands such as Tesla and Allbirds are benefiting from it. Thus the question arises: How much does Shopify cost?

There are quite a lot of factors that impact the price of launching a Shopify store. Let’s check all possible Shopify Pricing Plans.

Shopify Starter

The Shopify Starter plan is a good offer for those who want to sell their products or services through social media only or messaging apps without having an online store.

The Shopify Starter allows you to integrate buy bottom on your web page (blog), and all these features only for 5 dollars a month. But keep in mind, the functional features are quite limited and the plan works well for beginners only.

Shopify Basic Plan

Two staff accounts, full access to the admin dashboard for managing products, orders, and customer information, and more competitive fee transactions are important features that offer Shopify Basic Plan only for 29 dollars per month.

The Shopify Basic plan is suitable for those who are already running a business and want to improve sales online.

Shopify Plan

The Shopify plan is an excellent choice for growing companies that require effective report types for better business decisions.

The Shopify plan costs $79 per month and is an upgrade from the Shopify Basic plan with advanced features like 5 inventory locations and 5 staff accounts, sophisticated reporting, and automatization of certain tasks such as stock orders when inventory is low or alarm notification for clients when wishlist items are back in stock and so on.

Shopify Advanced Plan

The Shopify Advanced plan costs $299 per month, which is significantly more expensive than the Shopify plan. With the Shopify Advanced plan up to 8 inventory locations and 15 staff accounts are possible, the reports are more advanced, and automatic taxes calculations are implemented.

Before choosing between the Shopify plan and the Shopify Advanced plan you have to calculate everything accurately.

How to Start Shopify Store

How to Start Shopify Store
Before you start building your Shopify store, ensure you have everything you need (for example, a logo, a strong business name, pics of your products, and so on), it speeds up the process and results in a nicer online shop. How to start a Shopify store?
Follow the steps:

  • Sign Up for Shopify

You can start with a 14-day trial period to decide which tariff is preferable for you.

  • Add Pages to Your Site

The basic pages to create are the About us page, FAQs page, Policy page, Contact page, and Blog page.

  • Add Products to Your Shopify Store

After you've signed up for the Shopify free trial, users tend to start selecting themes and experimenting with the design. However, you'd rather add your products first, because your product selection will have a significant impact on the visual of your store. The best strategy is to build the shop around products.
How to Start Shopify Store
  • Choose a Theme and Customize Your Shopify Store

You can pick up one of the numerous themes for your shop and personalize it with the company logo, slogan, text, photographs, and overview videos.
How to Start Shopify Store
  • Customize Your Checkout Page

Yes, the checkout page is possible to customize too, use the same tools for this, as you did for your store.
How to Start Shopify Store
  • Activate Your Payment Processor

Shopify works with over 100 payment gateways and also has its own named Shopify Payments, the application that will be the quickest payment processor to implement for the majority of sellers and it is the only payment gateway without transaction fees.

Unfortunately, Shopify Payments is only available in a few countries, so if you live out of one of them, you'll have to use a third-party payment gateway.

  • Setup Your Domain with Shopify

The name of your shop is very important, but if you can't come up with the perfect store name that is the URL of your shop, in fact, you can simply skip this step and let Shopify generate a URL for you. And if you choose Shopify’s generation of URL for you, don’t worry, you can change it later, but only once. Go to Settings -> Domains and press Customize.

There are more than 4 200 apps to integrate into Shopify with no code-skills requirements, which helps to improve your sales and customer experience.
How to Start Shopify Store
  • Launch Your Store

Now, you are ready to publish your store! It is highly recommended to check before launching if everything works how it is expected.


Shopify is indeed an all-in-one marketplace product that was created to assist business owners all over the world through the possibility to start selling when they want. With the Shopify platform, you can quickly create your online store and start selling immediately, benefiting from tariff plans, integrations, and security systems.

Ready to bet that considering the fundamental things of your online shop and what things are secondary before building your online shop is anyway takes longer time than building up your online shop through Shopify. Create, improve and sell with Shopify.

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