If used correctly, popups are a great way to display information to users and also get them to take specific actions. Of course, they can also be annoying if they keep popping over user activities, they’re too large or difficult to close. Annoying pop-ups like this will make it difficult for customers to navigate your site and they might end up leaving without buying.
A great way to make use of popups on your site during sales is to collect information that will aid your marketing and re-marketing efforts. The popup may offer a discount on their order, free shipping, or any other good deal in exchange for the email address which can then be added to your email list. You can find an app for this purpose on the Shopify app store
. There are several options and you can choose the most suitable for your needs.
If you want to avoid being predictable, add elements of surprise and excitement to your gamification pop-ups. Try giving customers the option to request a custom discount on product pages instead of randomized/fixed discounts. Adding this as an incentive will increase the browsing time on your store and make pop-ups less intrusive for online visitors. Tools such as Make an Offer
, make pricing gamification fun, easy, and effective by offering decision making power to visitors with elements like customer-initiated popups, control on pricing/discounts, and personalized shopping experience.