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Reports That Will Help You Sell More on Shopify

Running a profitable Shopify store requires ingenuity and expertise. Visitors don't convert into customers by chance. High conversion rate is a result of professional teamwork and a deep understanding of products, consumers, offers, tactics, and campaigns that bring the most notable results.

In-depth awareness of business performance has nothing to do with guesswork. It comes from all sorts of Shopify sales reports. When your knowledge is backed up by solid data on all aspects of online shop operation, you can achieve significant sales increase, even better, you can plan it.

With proper Shopify reporting, you get an overview of key performance indicators, i.e.: you know where your customers come from, how they shop, what they think about your assortment, what is your revenue, net profit, repeat purchase rate, you see which products are selling and who's buying them, etc. Shopify professional reports are vital for your business growth as they help you quickly discover problems and opportunities.

Agree? Read on to learn about Shopify store reports to use for sales increase.

Shopify Reports to Monitor When You Want to Increase Your Sales

Modern platforms are so smart that sometimes even default reporting options provide so much data that it's easy to get lost. That's why you need to know which eCommerce reports are absolutely vital (e.g.: Shopify inventory report, Shopify payout report, Shopify abandoned cart report, Shopify fees report, Shopify shipping report, Shopify returns report, Shopify conversion rate report, Shopify refund report, Shopify product sales report, etc.) for your business and which can be skipped.
shopify reports

Here are some key groups of reports available on Shopify plus that you need to keep an eye on

  • The first group of reports you want to check on a daily basis is the dashboard overview. It gives you a comprehensive view of your goods and sales funnel - traffic, sales, orders, and visitor data. In other words, the dashboard overview enables you to monitor the performance of your online store across all sales channels. You can also use the data to compare time frames and predict revenue growth.
  • The next big group is Shopify sales reports. It provides valuable data on sales and products informing you about the buying habits of consumers. Those insights are based on specifications/criteria that are relevant to you. Shopify sales reports include:

  1. sales over time,
  2. sales by product,
  3. SKU,
  4. vendor,
  5. Shopify POS reports.

You can review the orders placed on a certain month, day, or week, which will help you point out sales trends by season and tweak your promo campaigns accordingly.

Besides, you can track your sales based on:

  1. marketing campaigns,
  2. billing countries,
  3. customer details, etc.

With these reports, your strategic decisions (new store launch, target audience) will be more informed.

More sales reports are:

  1. sales by channel/traffic referrer
  2. sales by product
  3. sales by customer name

From these reports, you will see what channels/countries bring the biggest revenue, what websites direct you most of the traffic, what products are bestsellers, and more. This info allows you to invest in future ad campaigns, new markets, plan inventory, tailor loyalty programs, etc. more efficiently.

  • Shopify customer behavior reports group enables you to study your customers, learn their buying habits, and increase conversions along with average order values.

For instance, you can track sessions broken by device, top online store searches, and more.

  • The last group of reports is profit margins and Shopify financial reports. They are mostly intended for accountants and financial team members. This group of reports informs on associated costs, liabilities, profits, sales, and more, which smoothes budgeting and investment decision making.

Financial reports will inform you of critical values such as:

  1. high-selling and low-profit-margin products,
  2. cost per item,
  3. gross profit,
  4. total sales,
  5. POS sales

  6. average order value, order quantity, return quantity, etc.
You can apply different filters and create custom Shopify reports, export them in spreadsheets, or print out if needed.

Tools for eCommerce Data Analysis

tableau ecommerce
Unfortunately, having raw data at hand still leaves enough room for erroneous judgments, missed threatening trends, and probable sales drop. When you have little data, it's bad but when you have too much data, it's confusing. That's why many merchants connect their Shopify projects with business intelligence tools like Google Data Studio, Tableau, and Microsoft Power BI.

Applying BI tools is strongly recommended when you struggle to sell more. They will create simple and informative eCommerce analytics dashboards highlighting your growth-based metrics. Data analysis is awesome as it helps you separate superficial metrics and clarify essentials. You get not only information, but also guides and directions.

There are plenty of paid and free analytics tools for the Shopify platform. Your choice will depend on the purpose you need a tool for and the results you expect from its implementation. Each BI app has its strong points and limitations.

Some of the major parameters merchants want to track in real-time are:

  • numbers of visitors,
  • sales,
  • orders,
  • conversion,
  • bounce rates,
  • abandonment orders, etc.
The most popular choices to meet these requirements are Google Data Studio as a free option, Microsoft Power BI, and Tableau (as paid systems). Everything depends on your budget, though, such kind of investment is likely to pay off very soon.

In case you decided to use Power BI or Tableau for your Shopify reporting needs, the quickest and easiest way to add your e-store to data sources for analysis is to use a connector specifically developed for the purpose.

After linking your Shopify data to the selected Business Intelligence app, you can start visualizing actionable insights straight away.


The sales increase is one of the ultimate goals for every eCommerce project. A rare modern business will rely on luck, most will track all possible data and metrics to make sales and marketing campaigns more resultative. Sounds like a challenging task but modern technologies let you get all-embracing reports as easy-peasy one-pagers. When all the context you need for a strategic decision is so visual and understandable, running a profitable Shopify store becomes a walk in the park.

Check this out yourself, connect your e-shop with Power BI or Tableau and start to enjoy effortless analytics together with improved store performance.