Shopify Reports That Will Help You Increase Sales on Shopify

Shopify reports are the cornerstone of informed decision-making for running a profitable online store. Achieving a high conversion rate and planning for sales increase requires luck, expertise, teamwork, and a deep understanding of your products, consumers, offers, and campaigns that yield outstanding results. In-depth insights into your business performance, driven by various Shopify reports, are essential for identifying problems and opportunities and for effective growth planning.

These reports provide valuable data on key performance indicators, including customer origins, shopping behaviors, product perceptions, revenue, net profit, repeat purchase rates, and product performance, enabling you to make informed decisions for your Shopify store's success. Read on to learn about Shopify store reports to use for sales increase.

Modern platforms are so innovative that sometimes even default reporting options provide so much data that it's easy to get lost. That's why you need to know which Shopify reports are vital (e.g., Shopify inventory report, Shopify payout report, Shopify abandoned cart report, Shopify fees report, Shopify shipping report, Shopify returns report, Shopify conversion rate report, Shopify refund report, Shopify product sales report, etc.) for your business and which can be skipped.

The first group of reports you want to check daily is the Shopify dashboard overview. We highly recommend using this daily to quickly monitor what is going on with your Shopify store, sales, and customers.

It is a perfect tool for daily Shopify analytics. It gives you a comprehensive view of your goods and sales funnel - sales, conversions, orders, traffic and sessions, and visitor data. In other words, the dashboard overview enables you to monitor the performance of your online store across all sales channels. You can also use the data to compare time frames and predict revenue growth.

The next big group is Shopify sales reports. It provides valuable data on sales and products, informing you about consumers' buying habits. Those insights are based on specifications/criteria that are relevant to you.

You can review the orders placed on a particular month, day, or week, which will help you point out sales trends by season and tweak your promo campaigns accordingly.

With these reports, your strategic decisions (new store launch, target audience) will be more informed.

These Shopify reports show what channels/countries bring the most significant revenue, what websites direct you to most of the traffic, what products are bestsellers, and more. This info allows you to invest more efficiently in future ad campaigns and new markets, plan inventory, tailor loyalty programs, etc.

In addition, Shopify sales reports can be customized with the help of custom Shopify reports, where you can apply the needed filters or display only the data you need.

Otherwise, if your Shopify reporting request is more custom or sophisticated, you can always build the needed Shopify report outside of Shopify, for example, in Excel or other tools you're good at. You only need a proper Shopify data export tool to extract your store data. There are solutions offered on the Shopify App Store. For example, you can export Shopify data like products, orders, or customers to CSV / Excel on a schedule with the Exportier - Data Export app.

Shopify products report group enables you to study your products and returns. For instance, you can track goods that are more often returned or never returned by your clients or follow the order dynamics.

You can apply different filters and create custom Shopify reports, export them in spreadsheets, or print them out if needed.

Unfortunately, having raw data at hand still leaves enough room for erroneous judgments, missed threatening trends, and probable sales drops. It's good when you have little data, but it could be more precise when you have too much data. That's why many merchants connect their Shopify projects with business intelligence tools like Google Data Studio, Tableau, and Microsoft Power BI.

Applying BI tools is strongly recommended when you struggle to sell more. They will create simple and informative eCommerce analytics dashboards highlighting your growth-based metrics. Data analysis is incredible as it helps you separate superficial metrics and clarify essentials. You get not only information but also guides and directions.

There are plenty of paid and free analytics tools for the Shopify platform. Your choice will depend on the purpose you need a tool for and the results you expect from its implementation. Each BI app has its strong points and limitations.

The most popular choices to meet these requirements are Google Data Studio as a free option, Microsoft Power BI, and Tableau (as a paid system). Everything depends on your budget, though. Such kind of investment is likely to pay off very soon.

If you decide to use Power BI or Tableau for your Shopify reporting needs, the quickest and easiest way to add your e-store to data sources for analysis is to use a connector developed explicitly.

• Tableau Connector
• Power BI Connector

After linking your Shopify data to the selected Business Intelligence app, you can immediately start visualizing actionable insights.

How to get more sales on Shopify? How to boost Shopify sales? These questions are the most frequently asked by the Shopify store owners and sales teams. Shopify reports described above include essential data that can be a clue to the answers.

The sales increase is one of the ultimate goals for every eCommerce project. A rare modern business will rely on luck, and most will track all possible data and metrics to make sales and marketing campaigns more resultative. It sounds challenging, but modern technologies let you get all-embracing reports as easy-peasy one-pagers. When all the context you need for a strategic decision is so visual and understandable, running a profitable Shopify store becomes a walk in the park.

To experience this firsthand, connect your online store with Power BI or Tableau and unlock effortless analytics that will enhance your store's performance, courtesy of Shopify reports.