Shopify is a complete eCommerce website creation platform. As a result, you get far more control over all aspects of the platform. Below are some of the benefits you get because of Shopify.
- Own the traffic/ drive external traffic easier
When you own an online store, you control what comes and goes on it. As a result, all the traffic you generate is entirely yours. You don't need to share it with other members of a marketplace.
In addition, once you start getting an audience, you can control where that traffic goes. You don't have to rely on the whims of a massive corporation to drive that forward. In addition, you have wider SEO opportunities for your product pages
Because you don't share this eCommerce platform with other sellers, you don't have to compete for pricing. Instead, you can sell your products entirely on perceived value. If you think you have a kitchen gadget worth $120, you can sell it for that much without argument. By comparison, many Amazon sellers are stuck in a "race to the bottom," constantly having to reduce their prices to remain competitive.
- Can sell products that Amazon won't allow
Amazon has a high number of gated products only specific sellers can provide. Beyond that, some products aren't allowed to be sold on Amazon (alcohol or tobacco products). When you run your own site, all that matters is you follow the law. As long as you aren't selling something illegal, you don't have to worry about product restrictions, expanding your product options.
- Can design your own website and fit your style
When creating a brand, Amazon doesn't provide you with a lot of flexibility. Even the Amazon Brand Registry isn't entirely helpful in standing out, as your online storefront looks like everyone else's. A unique website can help you stand out, which is something you get through Shopify
- Use Amazon or Shopify warehouses as fulfillment points
The Shopify Fulfillment Network
is a direct competitor of Amazon. While not quite as big as FBA, you still have fulfillment points if you want to hire third-party providers. You can also use an Amazon FBA connection with your Shopify store, which is ideal if you sell both on and off the Amazon platform.