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Best Shopify Apps: 20 Must-Have Shopify Apps in 2023

Best Shopify Apps: 20 Must-Have Shopify Apps in 2023

Published: December 20, 2022
Last Updated: March 01, 2024

Support Team Lead at Alpha Serve

Shopify is an upmarket eCommerce platform catering to global buyers, offering a streamlined setup process for online stores and a suite of intuitive tools for efficient store management. Furthermore, the Shopify App Store hosts over 5,000 apps, both Shopify-developed and third-party, designed to enhance store functionality and optimize sales performance.

The Shopify App Store provides many options to amplify your store's capabilities by featuring apps spanning various categories such as marketing, sales, social media, shipping, customer care, reporting, and analytics. Whether free or paid, these apps serve as invaluable resources for expanding and refining your Shopify store's operations. This post highlights must have Shopify apps essential for your business in 2024.

Best Shopify Apps: 20 Must-Have Shopify Apps

Table of Contents:

It is a table of contents. Click on the needed subheading and switch between parts of the article.

1. PageFly Landing Page Builder

Overview

Pagefly is one of the fastest-growing Shopify apps for creating landing pages. It allows developers and eCommerce merchants with no coding skills to create appealing landing and product pages. You can design your pricing pages, FAQs, about us pages, etc., with this app. PageFly offers up to 70+ templates that you can customize seamlessly for your business landing page.

Why we recommend

Simple and easy to use
PageFly is code-free
It provides a smooth experience since they are accessible on smartphones, desktop computers, and tablets
24/7 customer service live chat feature.

App stats

Category: Page builder, Upselling and cross-selling
Rating - 4,9/5.0
Reviews - 7000 +

Pricing

Free plan - YES
Free trial - NO
Pricing model – Depends on the number of published slots (pages).

2. Rewind Backups

Overview

With Rewind Backups, you can set up automated backups for your Shopify store. This way, you can easily restore your data or revert to an earlier version of your store to undo any unwanted changes. Rewind Backups creates a daily backup of your store assets, including your images, customer lists, themes, orders, and pages and lets you restore them with one button click.

Why we recommend

This Shopify app backs up your data for seamless restoration
Secure and encrypted
Great customer service
A weekly summary email of your automatic backups.

App stats

Category - Backup
Rating - 4.8/5.0
Reviews - 900 +

Pricing

Free plan - NO
Free trial - YES
Pricing model – depends on the number of orders (Per month).

3. Loox Product Reviews & Photos

Overview

Loox is a product review tool that helps you send smart and configurable review request emails to collect customer photos and video reviews. It also helps you collect reviews from Google and other sources and display them on your store with beautiful widgets. In addition to generating social proof for Shopify stores of all sizes, Loox also helps you build client loyalty and enhance sales with tools that encourage word-of-mouth and referrals.

Why we recommend

A simple setup process
User-friendly design
Up to 15 language options
You can import reviews and photographs from any source, create automation, and reply to reviews.

App stats

Category - Product reviews , Upselling and cross-selling
Rating - 4.9/5.0
Reviews - 10000 +

Pricing

Free plan - NO
Free trial - YES
Pricing model – depends on the number of review request emails

4. Exportier - Data Export

Overview

Exportier - Data Export is a Shopify data export app that helps you export any Shopify data you need in .csv and .xlsx formats. The app offers ready-to-use templates that capture important Shopify data fields, including product information, client orders, customers, inventory items, draft orders, bank accounts, payouts, etc. Owners, managers, inventory managers, and business analysts can use this intuitive tool to export data for Shopify reporting purposes or further analysis with BI tools.

Why we recommend

Ready-to-use template
Schedule automatic Shopify data export
Receive an email notification for new data reports
A Google Drive integration that allows you to export your data for convenient access.

App stats

Category - Dashboards , Inventory tracking
Rating - 5.0/5.0
Reviews - 5

Pricing

● Free plan - YES
● Free trial - NO
● Pricing model – depends on the number of rows you need to export

5. Tidio ‑ Live Chat & Chatbots

Overview

Tidio Chat is a live chat platform that integrates messages from numerous channels into a centralized interface. One of the best plugins for your Shopify stores, it provides an all-in-one, easily-accessible customer support platform for your Shopify business. In addition to centralizing chat, Tidio is a robust helpdesk solution that helps customer support teams access information such as order history, cart preview, and product recommendations directly from the chat.

Why we recommend

Code-free development chatbots
Compatible with more than 140 languages
Accessible via multiple mobile devices
Robust integration with Mailchimp, Zendesk, Zappier and so on.

App stats

Category - Chat , Support ticket management
Rating - 4.8/5.0
Reviews - 1500+

Pricing

Free plan - YES
Free trial - NO
Pricing model – depends on the number of chat operators you need and live chat/chatbot users per month

6. Smile: Loyalty & Rewards

Overview

With this Shopify app, you can provide loyal clients with in-store discounts and exclusive benefits. The Smile Rewards and Loyalty app helps build a reward program consistent with your brand. Reward clients for various activities, including reviewing products, social media interactions and more. Smile lets you set up instant rewards or a point system to reward repeat customers.

Why we recommend

Set up and send personalized emails to remind customers about rewards
Editable templates
Simple to launch
Six languages presets.

App stats

Category - Loyalty and rewards, Popups
Rating - 4.8/5.0
Reviews - 4000 +

Pricing

Free plan - YES
Free trial - NO
Pricing model – Free, Subscription

7. PushOwl Web Push Notifications

Overview

PushOwl is an app for sending Web Push notifications to Shoppers on your store. One of the essential Shopify apps to get, PushOwl helps you collect subscribers instantly using native opt-in on their web browsers instead of phone numbers or emails. This way, you can send push notifications directly to subscribers to keep them informed about special sales, new product alerts, abandoned shopping carts, etc. It also has a campaign creator feature for creating web push campaigns for your store.

Why we recommend

A customizable sequence of automated push messages
Analytics feature to better understand marketing behavior and personalize marketing
Accessible on both mobile and desktop
Market directly to shoppers without collecting emails.

App stats

Category - Abandoned cart, Push notifications
Rating - 5.0/5.0
Reviews - 2000+

Pricing

Free plan - YES
Free trial - NO
Pricing model – Free, monthly subscription

8. Booster SEO & Image Optimizer

Overview

Booster SEO is an all-in-one on-page SEO tool built specifically for Shopify. Using optimized meta tags, alt text, sitemaps, and structured data, this Shopify plugin helps you raise the SEO ranking of your Shopify store to boost traffic and sales. Booster SEO also helps to improve the load speed of your website by compressing images. This way, your site loads faster for a more seamless experience for users.

Why we recommend

Automated On-Page SEO optimization
Features infinite picture alt text optimization
Simple Shopify plugin Installation
US-based customer support is available round-the-clock.

App stats

Category - Image editor, SEO
Rating - 4.8 /5.0
Reviews - 3000+

Pricing

Free plan - YES
Free trial - YES
Pricing model – monthly subscription

9. Klarna On‑Site Messaging

Overview

Klarna On-site Messaging app is a top Shopify plugin for displaying customized messaging to announce and promote your store's partnership with Klarna as one of your payment options. Klarna customized brand messages can be displayed on your home page, checkout, product page, or any other page on your website. The app shows shoppers on your Shopify store the flexible payment options available with Klarna and help boost site credibility as well.

Why we recommend

Personalized messaging
Dedicated support
Easy setup

App stats

Category - Banners, Advertising - Other
Rating - 3.4/5.0
Reviews - 150+

Pricing

● Free plan - YES
● Free trial - NO
● Pricing model – FREE

10. Power BI Connector

Overview

Power BI Connector integrates your Shopify store with Power BI. This allows seamless export of any Shopify data to the business intelligence tool for visualization and advanced analytics. The Power BI Connector helps to integrate both platforms with no coding required. With this ready-to-use connector, users can seamlessly export all Shopify data in minutes and prepare reports, analyze inventory, orders, customer history, and so on with Power BI.

Why we recommend

Easy to use with no coding required
Apply advanced filters on data exports
Automated weekly updates

App stats

Category - Inventory sync, Sales analytics
Rating - 4.5/5.0
Reviews - 6

Pricing

Free plan - YES
Free trial - YES
Pricing model – depends on the number of data sources and rows per table

11. Tableau Connector

Overview

Tableau Connector is one of the top Shopify apps for store managers and owners in need of simplifying the process of exporting Shopify store data to Tableau for advanced visualization and analytics. The app offers no-code integration of Shopify and Tableau, so you can easily export key Shopify data accurately and quickly. Shopify data is exported with URL connections and can be filtered based on your preferences.

Why we recommend

Easy data export
Create multiple data sources
Automated weekly updates

App stats

Category - Sales analytics
Rating - 4.7/5.0
Reviews - 2

Pricing

Free Plan - YES
Free Trial - YES
Pricing Model - depends on the number of data sources and rows per table

12. ReConvert Upsell & Cross-sell

Overview

This is one of the best Shopify apps that provides great upselling and cross-selling solutions for your Shopify store. With this app, you can easily create upsell funnels and rapidly deploy them across different pages of your store. ReConvert also helps you create "Thank You" pages for your store where you can collect customer information, upsell or cross-sell to them.

Why we recommend

Create upsell and cross-sell funnels in One-click
Setup intuitive Thank You Pages
Advanced checkout triggers with analytics and segmentation.

App stats

Category - Recommended products , Upselling and cross-selling
Ratings - 4.9/5.0
Reviews - 3400+

Pricing

Free plan - NO
Free trial - YES
Pricing model - depends on the number of total orders in your store per month

13. PreOrder Globo \ Back in Stock

Overview

Globo Pre Order app is one of the most popular Shopify apps for managing preorders and adding a back-in-stock tag to your products on Shopify. With this app, you can set up your products to allow customers to order ahead by simply enabling the preorder option in one click. It also helps you add a "back in stock" tag on your products and automatically sends notifications to subscribed customers once the product is back in stock.

Why we recommend

Easy-to-setup preorder and notify-me buttons
Send automated notifications to subscribed shoppers when products are restocked
Advanced integration options for Sales and analytics tools.

App stats

Category: Pre-orders, Back in stock alert
Ratings: 4.7/5.0
Reviews: 600+

Pricing

Free plan: YES
Free trial: YES
Pricing model: depends on the country

14. Boost Product Filter & Search

Overview

This Shopify application ensures shoppers can easily find products in your store using search and advanced filter functionalities. You can make your regular site search bar more intuitive by customizing it with an advanced filter tree to find products easily. This tool allows you to add a smart search button to every page. With Boost, your search box can auto-suggest results and deliver the most relevant results based on synonyms and related keywords.

Why we recommend

A powerful merchandising tool which engages the shoppers
Fully-customizable filters
Instant suggestion and smart search feature
Advanced product filters.

App stats

Category: Navigation and filters, Search
Ratings: 4.9/5.0
Reviews: 1200+

Pricing

Free plan: NO
Free trial: YES
Pricing model: depends on the number of products

15. Mobile App Builder - Vajro

Overview

Vajro allows you to build mobile apps that align with the brand identity of your store without the need for advanced coding. You can customize the app with a simple drag-and-drop editor and add advanced functionality using premium Shopify plugins. With Vajro, you can build apps to offer users a better shopping experience and boost conversion and sales.

Why we recommend

Integration with more than 70 premium Shopify plugins
Multiple currencies and language support
Boost sales with automated push notifications and live selling features.

App stats

Category: Mobile app builder
Ratings: 5.0/5.0
Reviews: 1600+

Pricing

Free plan: NO
Free trial: YES
Pricing model: depends on the number of push notifications per month and some additional features and integrations

16. Omnisend Email Marketing & SMS

Overview

Omnisend is an all-in-one email and SMS marketing automation app made for Shopify stores. This app helps you reach out to your customers with personalized messages based on their shopping behavior, preferences, and demographics. With its powerful workflows, Omnisend allows you to automate your marketing campaigns across multiple channels, including email, SMS, and push notifications. This makes it easier to engage with your customers and convert more sales. Plus, Omnisend's integrated reporting and analytics provide valuable insights into your campaigns' performance, so you can optimize your strategies and increase your ROI.

Why we recommend

Direct Shopify integration
Advanced automation workflows that allow you to combine email, SMS, and push notifications
Easy-to-use drag-and-drop editor for creating visually appealing emails
24/7 customer support for all users

App stats

Category: Email marketing , Email capture
Ratings: 4.8/5.0
Reviews: 4900+

Pricing

Free plan: YES (unlimited features)
Free trial: NO
Pricing model: depends on the number of subscribers

17. Judge.me Product Reviews

Overview

Judge.me is one of the best Shopify plugins for collecting and displaying reviews and star ratings on your Shopify store and products. With this app, you can set up automated emails to collect reviews from shoppers. It also integrates with other apps, such as Google shopping and social media platforms, so you can collect reviews from them.

Why we recommend

Fully automated review collection
Integrates with several review sites and social media platforms
Available in more than 37 languages.

App stats

Category: Product reviews , SEO
Ratings: 5.0/5.0
Reviews: 12000+

Pricing

Free plan: YES
Free trial: NO
Pricing model: paid plan offers some useful extra features

18. SEO Manager | venntov

Overview

SEO Manager by Venntov is an easy-to-use tool for optimizing search engine discoverability for your Shopify store. This easy-to-use integration also helps you automate core SEO steps. It performs a full scan of your website to help identify actionable areas for possible on-page SEO improvements.

Why we recommend

Excellent SEO automation tool
Identifies broken links and fixes them automatically
Seamless integration with Google SEO tools
SEO page templates.

App stats

Category: SEO

Ratings: 4.7/5.0
Reviews: 1700+

Pricing

Free plan: NO
Free trial: YES
Pricing model: one pricing plan only with 7-day free trial

19. Hextom: Ultimate Sales Boost

Overview

Hextom is a Shopify application for posting sales messages that boost conversion on every page of your website. The tool offers more than 30 widgets in the form of countdown timers, animations, trust badges, shipping messages, stock countdown, and so on that helps create "Fear of Missing Out" (FOMO) in prospective customers to convert visitors and boost sales.

Why we recommend

More than 30 fully-customizable widgets
Advanced targeting & geolocation feature
Can be integrated into every page of your website.

App stats

Category: Countdown timer, Trust badges
Ratings: 4.8/5.0
Reviews: 7400+

Pricing

Free plan: YES
Free trial: NO
Pricing model: Basic, Professional, and Advanced paid plans offer useful extra features

20. Instafeed - Instagram Feed

Overview

This is one of the few Shopify integrations that allow your Shopify store to display shoppable Instagram feeds. This ensures that you have an elegant feed that helps to boost sales without distracting store visitors. Instafeed displays Instagram photos, reels and videos in responsive and attractive layouts. It is easy to set up, and the layout is customizable based on your preferences.

Why we recommend

Create social proof for your store through your Instagram content
Responsive layouts that adapt to the user's screen size
Post filtering with hashtags.

App stats

Category: Content marketing - Other , Images and media - Other
Ratings: 4.9/5.0
Reviews: 1200+

Pricing

Free plan: YES
Free trial: YES
Pricing model: with paid plans, you can get some additional features

Conclusion

One of the standout features of Shopify as an eCommerce platform is its wide range of app options. The Shopify apps list in this review comprises the most popular Shopify apps, guaranteed to enhance your website's functionality and provide users with a seamless shopping experience. Visit the Shopify app store to access and install these plugins for your store today.

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