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Tableau Shopify Integration: How to Connect Tableau to Shopify - Update 2024

Published: August 23, 2021
Last Updated: April 22, 2024
Support Team Lead at Alpha Serve
Needless to say that to compete in today’s data-saturated world businesses need to continuously gather and analyze big amounts of data. That’s why the usage of business intelligence (BI) systems like Tableau is out of the question for clever company owners. However, to use some important data sources such as Shopify you need additional tools like Tableau Shopify Connector. So here is an instruction on how you can easily perform Shopify Tableau integration.
Tableau Shopify Integration: How to Connect Tableau to Shopify - Update 2024

It is a table of contents. Click on the needed subheading and switch between parts of the article.

What Are Business Intelligence Tools

What Are Business Intelligence Tools
The primary purpose of any business is to maximize profits for its owners or stakeholders, that is to be successful and attract more customers. For this companies have to compete with their rivals. They need a working strategy. And the latter could be done successfully only by analyzing corresponding data. So as you see, to reach the main goal any company has to gather, understand and analyze data. And this is what business intelligence (BI) platforms actually do. These tools help businesses convert information into useful insights to make better decisions. According to Forrester's study, “between 60% and 73% of all data within an enterprise goes unused for analytics”. This means companies that do their best to process as much data as possible can turn this data into their competitive advantage. You may have noticed that simple analytics solutions can also import, analyze and forecast data, however, BI platforms are more dynamic and adapt as you grow your strategy.

The importance of BI solutions for businesses that directly sell products cannot be overemphasized. With tools like Tableau, you can visualize supply changes over time, forecast sales and profits, analyze the results of marketing campaigns, automate reports and share them with all stakeholders, as well as track performance against KPIs easily and without additional efforts.

Why Perform Tableau Shopify Integration

Why Perform Tableau Shopify Integration
Shopify is one of the most popular sales platforms. The long list of its customers includes such giants as Sephora, Heinz, Steve Madden, Tesla Motors, and Nestlé. There are more than 1,000,000 stores powered by Shopify. 87% of merchants worldwide use the Shopify App Store apps to extend the functionality of their Shopify store with additional features. And it’s not surprising as this tool is simple to use and allows not only building an online store but also developing a multi-channel commerce business, including in-person, retail, marketplace, and social selling. This means your Shopify store generates tons of useful data. And not using it is a crime.

Unfortunately, Shopify itself has quite a limited number of data analyzing features compared to those BI tools can offer. Moreover, the sales platform cannot provide flexible options for data export. If your business is quite big and operates terabytes of data, collecting information from your store for further use with a BI tool like Tableau could be a nightmare. Therefore, using advanced applications for Shopify data export and Shopify Tableau integration may be a good idea.

How To Connect Shopify And Tableau For Effective Ecommerce Data Analysis

How To Connect Shopify And Tableau For Effective Ecommerce Data Analysis
Tableau Connector for Shopify developed by Alpha Serve is one of the most convenient solutions to extract necessary data from your Shopify store and use it in a powerful BI platform like Tableau. After app installation you will be able to export any Shopify store data to Tableau and convert it into an understandable format, schedule automated data export regularly or at a specific date and time, combine Shopify store data with data collected from other important sources, track your inventory, and receive up-to-date information about your orders, customers and prices with custom-made Tableau dashboards. It is also possible to select which particular Shopify store data you want to export. In addition to that, you can feel safe about your store data as Tableau Connector for Shopify does not store any customer data. You can also check the list of Tableau Connectors developed by Alpha Serve here.

Tableau Connector for Shopify offers 4 pricing plans. You can start with a FREE one that allows you to create one data source with 500 rows per table and automated weekly updates. There are also Basic, Professional and Unlimited plans available if the FREE plan does not cover your needs.

Step 1: Install Tableau Connector for Shopify

Before starting the installation you must check if you have the relevant Shopify account rights. Once that's done, go to the Shopify App Store and find Tableau Connector by Alpha Serve in the listing of available apps. Then select the Add app button.
Tableau Shopify Integration App
When redirected to the Confirmation page, look through the terms and conditions carefully and if you agree, click Install app. The installation wizard will start and the app will be automatically installed on your Shopify store. After that, you will be able to create the necessary data sources.
Install Shopify Tableau Connector

Step 2: Create a Data Source

Open the Tableau Connector app within your online shop.
Tableau Connector
Click "New Data Source."
Create Data Source in Shopify
In the Data Source section:

  • Name your data source.
  • Add a brief description.
  • Choose the connection type (OData 4.0 or Web Data Connector 2.0).
Tableau Shopify Data Extraction
Choose from four options from the Scheduler:

  • Disabled (for manual updates)
  • Continuous (constant updates)
  • Every day (daily updates)
  • Weekly (weekly updates)
Tableau Shopify Scheduler
In the Export options section, view the available fields. Use tabs on the left to navigate different data tables. Select your desired data fields by checking the checkboxes next to them.
Shopify Tableau Export Options
Apply filters if needed to refine data based on criteria. Click "Add filter" to access filter options.
Shopify Data Filtering
When finished, click "Save" to confirm your selections.
Shopify Tableau Connectivity

Step 3: Prepare Shopify Data Export

After creating a data source, please return to the Data Sources page, where you'll find a list of your created sources and their statuses.

Initially, your new data source will show "Not Ready."
Shopify Data Export
Start data preparation by clicking "Start" under the Actions menu. The Status column will indicate progress, changing from "Pending" to "In Progress."
Tableau Shopify Integration App
Shopify processes one data source at a time. If you have multiple sources, they'll queue up. Once the preparation is done, a green "Ready" status means your data is export-ready. The time it takes depends on the data volume; larger datasets may take hours.

Start data preparation by clicking "Start" under the Actions menu. The Status column will indicate progress, changing from "Pending" to "In Progress."
Tableau Shopify App
To speed up preparation:
  • Use filters to narrow data.
  • Trim unnecessary fields.
  • Divide the source if possible.

For Tableau work, the app generates a Data Source URL. After preparation, click "Copy" in the Actions menu to copy the URL for Tableau data import. For assistance, contact our Support team.
Tableau Connector

Step 4: Import Shopify Data to Tableau Software

To import Shopify data into Tableau, launch Tableau Desktop, select OData, paste the URL, and provide your Username and Password from the Tableau Connector Settings page.
Import Shopify Data into Tableau
Display data source fields, select the desired table and click "Update now" to show the chosen information.
Tableau Shopify Data Export
After data loads, create graphs and dashboards by selecting the visualization type and the data you want to include.
Tableau Shopify Report

Final Words

This article emphasizes the power of analyzing your Shopify store data, enabling you to understand customer behavior, improve your products, and identify potential issues for more efficient business operations and increased profits. Connect your Shopify account with Tableau using the Tableau Connector for Shopify by Alpha Serve. Available on the Shopify App Store, this tool streamlines Tableau data selection, report scheduling, and data visualization. Set up a Shopify Tableau connection to visualize your store data for a comprehensive business overview.

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