• Establish parameters for success
What does success mean in terms of each of these KPIs? The store owner must decide on the values that they want to achieve for each KPI, as well as how much improvement they want to make in each area. Then they will be able to recognize when they have achieved their aims.
• Establish the timescale in which to meet these parameters
Improvement is an ongoing process, but it still needs mile markers along the way so e-Commerce store owners can measure their progress. Set these markers, be flexible where required, but try to keep within established boundaries.
• Set a budget for developing KPIs
An element of investment is required before store owners can start to see real returns, but this investment should not be allowed to run unchecked. Plan the budget carefully and measure progress versus net spend.
• Deploy tools to gather data directly from your e-Commerce store
Data can be unwieldy and intimidating, but there are plenty of tools available to make life easier. Our plugin, for example, helps business owners to import data to Tableau
directly from their Shopify e-Commerce store.
E-Commerce store owners need knowledge and understanding if they are to grow their businesses and move to the forefront of their market. This knowledge is impossible to gather without tracking the right KPIs. These top 5 KPIs for e-Commerce stores should give business owners a foundation of insight into the performance of their store, but there is much more to discover from delving deeper into Tableau.