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Jira For Marketing Teams: How To Use Jira Work Management For Marketing

Published: August 25, 2021
Last Updated: April 26, 2024
Project Manager in Alpha Serve
This article was written in partnership with Twybee - Atlassian Solution Partner.
If you are a marketing manager, content manager, web marketer, or even community manager (all professions in the marketing sector you can find jobs here) and you want to improve your project management by focusing on transparency, then you are in the right place. Jira is the software that aims to facilitate team collaboration. In this article, we'll see how Jira Work Management can help the marketing departments get organized: in budget planning, organizing content planning, and more.

It is a table of contents. Click on the needed subheading and switch between parts of the article.

So, how do marketing teams use Jira?

Actions and analytics are the keywords of any marketing team. It becomes an infinite loop: once the actions are in place, the analysis phase always should come next. Then, once the analysis phase has been completed, new actions are put in place. In order to master this whole process, we recommend using Jira Work Management. This tool allows you to plan, communicate transparently, monitor your projects, and carry out your reports in order to continuously improve your actions. Let's take a look at how Jira helps marketing teams on a daily basis.

Budget creation

jira for marketing
Manage your budget with Jira: Calendar view
Perhaps one of the most important aspects of a marketing strategy is budgeting. Before launching a campaign or writing blog posts, you need to know how much money is allocated for each action. In order not to forget anything and to stay within budget day after day, Jira Work Management offers a visual and easy-to-use interface. It is designed to ensure that every team member meets deadlines and goals. Due to the different views offered, in particular the Calendar and Chronology view, you can see actions to be carried out over time.

Download the template

Content management

jira for marketing teams
Jira Work Management to organize your blog posts: in Table view
Any brand or product awareness starts with visibility and presence. By creating content, a brand makes sure it can be found where its audience is. In this case, for example, blog posting is essential. Thanks to Jira Work Management, you can easily manage your content: prioritize the tasks, follow the date of renderings, allocate resources correctly, and stay aware of which team member is working on what. No more right to make mistakes, everything is under control and information transparency reigns in the marketing department!

Download template

Marketing campaign management

using jira for marketing
Manage your marketing campaigns with Jira: List view
Action and reaction. With Jira, you will be able to bring your marketing campaigns to perfection. During your campaign planning meetings, you will plan the different steps to follow to execute campaigns. Task after task, you will see your campaign come to life. Thanks to the different views of Jira Work Management, your project management can become more visual:
  • Chronology
  • Calendar
  • Listing
  • Paintings

Download template

Event planning

jira for marketing agencies
Plan your events on Jira: Timeline view
Organizing an event may seem simple even though there is a lot of work to do! Supplier management, visuals, communication, public relations, and so on ... These are often stressful times because we are afraid of not finishing on time. By planning the tasks allocated to this event, you will be able to organize yourself with your team over time: each task has a person in charge, a rendering date, a description to understand what is there at-a-glance, and custom fields (for example, to manage costs).

Need more? Reports to make sure your finances are under control for D-Day!

Download template

Jira apps for a marketing team to know

Jira Work Management is completely customizable! You can discover all the apps that Atlassian offers on its marketplace. To keep things simple, we've put together a selection of apps to add to your Jira software for better marketing work.


Draw.io is the # 1 diagramming app for Jira. It offers its users a palette of shapes, colors, and fonts to visually show the ideas of the teams:
  • Mindmap
  • Gantt chart
  • Infographics

Try it free


Miro, miro… Does that mean anything to you? You surely know this tool because it is also available online. Thanks to it, your task planning or brainstorming meetings will immediately have more taste and will be more collaborative. With the rise of remote work, Miro will become a must-have in your team!

Canva for Jira

The Canva platform is now available for Jira! Integrate your presentations, visuals for your social networks directly into your tickets. By inserting the URL of your Canva design in it, your colleagues will have access to the document in one click!

Try it free
The Cloud version of Canva For Jira is free for small teams up to 10 users.
Canva for Jira
Canva designs embedded into the Jira ticket

Mail Me

When you interact with a number of external contractors, but manage marketing projects internally in your Jira instance where only you have access, it’s pretty easy to share any Jira issue by email with one click.
Create the templates to share only the information you need or attach any files to assign a task to a third-party contractor with Mail Me.

Try it free
The Cloud version of MailMe is free for small teams up to 10 users.
Mail me app by Alpha Serve
Send Jira Issue by email right from the Issue Screen

Checklist for Jira

When managing tasks splitted into numerous steps and actions, it is often too exhausting to use Jira subtasks for this. It’s much easier to use Checklist for this. You can see all the steps directly from the issue and track the overall task completion.

Try it free
The Cloud version of Checklist is free for small teams up to 10 users.
Checklist app for Jira
Checklists in Jira

What marketing teams should remember

What you need to remember is quite simple. By using Jira Work Management, you will significantly:
  • Win time
  • Gain transparency
  • Improve your team organization

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