For each company, reputation is the priority, and when you are dealing with a great number of partners or subcontractors, it’s your business to ensure all of them are both reliable and useful.
This will help to offer products of the highest possible quality to your customers along with loyalty and safety.
Our partner Atlassian is an Australian-American software company that develops a suite of application products in the fields of software development, IT service management, and project management teams for tracking, communication, management, collaboration, and development solutions. Many of them, including Jira and Confluence, have a lot of add-ons developed by third-party companies and available on their inhouse Marketplace. As Atlassian serves over 200,000 customers it is highly important to monitor the usefulness of the solutions provided by its plenty of outside developers.
That’s why it decided to launch a program allowing it to monitor the success of its partners and motivate them to develop better products.
In 2014, the Atlassian Verified/Top Vendor Program was launched to showcase high-traction partners. But when the developers outnumbered 1000, and there were more than 275 third-party cloud apps available on the platform, the company introduced its Marketplace Partner Program to incentivize app development and promote enhanced security practices. In such a way Atlassian could better serve its customers and ensure they get the best software user experience.
The program consists of three partner levels: Platinum, Gold, and Silver. The levels were introduced to highlight each partner's individual investment in the Atlassian platform and alignment with the company’s global strategy.
These Platinum, Gold, and Silver Marketplace Partners are recognized for their commitment in the following fields:
- Cloud and Data Center: Companies eligible for these statuses should invest in the Cloud and have Data Center Approved versions of their server apps.
- Security: The candidates should upgrade their security and participate in Atlassian’s Marketplace Security Programs.