We can think of the dashboard as a kind of "summary" that assembles data from different sources in one place and presents it straightforwardly so that what is most important is instantly visible. Here are some of the features that a sample Tableau dashboard should have:
- Personalized. It should only contain the KPIs pertinent to the department, campaign, or process. To direct it, you can think about the main questions you want to answer. For example, what are the primary traffic sources to your website, how is the sales funnel working, or what are the 3 products that produce the most income.
- Visual. The idea of a dashboard is that you can obtain the information at a glance. Hence, the data is presented in graphs, and you must see quick indicators through color keys, up or down arrows, or highlighted figures.
- Practical. The primary function of a dashboard should always be to lead your team's actions. Therefore, you must provide the necessary information so everybody knows the following steps to improve the results. Accordingly, the information should be updated in all sources and displayed on the dashboard in real time.