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Shopify Dashboards: Templates, Metrics, Instructions

Published: December 12, 2023
Last Updated: May 07, 2024
Chief Strategy Officer at Alpha Serve
This article focuses on Shopify dashboards, key tools for e-commerce businesses that facilitate complex data analysis, aiding companies in making strategic decisions that drive revenue growth and market expansion. Shopify, a leading e-commerce platform, hosts a broad scope of sellers, from small enterprises to mid-sized organizations, facilitating mixed online and offline selling methods. As a result of its advanced functionalities, Shopify has garnered a significant user base.

This article will delve into the core aspects of Shopify dashboards, exploring how to create and customize them within the Shopify ecosystem. We will highlight its main features and benefits and provide insights into available Shopify dashboard templates.
Shopify Dashboards: Templates, Metrics, Instructions

Shopify Overview

Shopify Overview
Shopify, an adaptable e-commerce platform, empowers online store owners in the ever-expanding digital marketplace. Much like bloggers utilize WordPress, Shopify serves as the top solution for businesses seeking to sell products through diverse channels. It facilitates seamless online and offline sales through websites and Shopify's Point of Sale (POS) system. What sets Shopify apart is its accessibility, catering to both newcomers and seasoned e-commerce experts. Customization is made easy with Shopify's user-friendly design templates.

Shopify offers flexible pricing plans, including Shopify Starter at $5 per month for selling on social media and messaging apps, Basic Shopify at $32 per month with unlimited products and online store with 2 staff accounts, Shopify at $92 per month with advanced features and 5 staff accounts, Advanced Shopify at $399 per month with available 15 staff accounts, and Shopify Plus with custom pricing for high-growth and enterprise-level businesses. Also, try Shopify free for 3 days.

Shopify enables businesses to establish and run their online operations efficiently. Whether you're selling physical products, digital goods, services, memberships, experiences, rentals, or classes, Shopify provides a versatile platform to connect with customers. Key features of Shopify include a detailed admin dashboard for comprehensive insights, free theme options for website customization, cloud-based hosting to prevent crashes, a vast array of apps for extended functionality, an extensive support network, and a commitment to lowering barriers to entry in the e-commerce world.

What is Shopify Dashboard

What is Shopify Dashboard
Shopify dashboard serves as an important business analytics tool, presenting crucial data encompassing areas like sales, audience reach, and revenue generation, enabling online store owners to make informed decisions and strategize effectively by collecting and processing data from different sources. All collected data is displayed in graphical and text formats in near real-time, much like a car dashboard provides performance insights. Shopify Dashboard is an indispensable and versatile resource, equipping e-commerce businesses to operate efficiently and adapt to their ever-evolving needs within the Shopify ecosystem.

It aims for sales management, order processing, inventory tracking, and customer engagement. Users can readily Shopify monitor recent sales, assess total revenue, and delve into comprehensive order histories. Additionally, it offers insights into website traffic, revealing visitor numbers and traffic sources. Furthermore, such e-commerce dashboards permit Shopify store owners to successfully manage their product catalog, customer information, and financial metrics. Shopify dashboard reporting capabilities offer valuable performance data, including conversion rates and the effectiveness of various sales channels. What sets it apart is the flexibility for customization, allowing users to adapt the interface to their unique needs by adding widgets and rearranging sections.

Shopify Dashboards Benefits

Among the benefits of using Shopify analytics dashboards for an in-depth understanding of your store data, the following five are arguably the most important for improving your Shopify store outcomes and revenue:

Shopify Monitoring of Sales

Shopify dashboards provide pre-designed structures, which is perfect for rapid deployment. Shopify store owners can promptly access vital data insights into your sales performance, allowing you to track revenue, and enabling timely responses to market trends and immediate opportunities for income generation.

Shopify Inventory Management Control

Shopify inventory management control allows analytics to manage inventory more efficiently. For instance, they can monitor stock levels and reorder products when running low in response to actual demand. It ensures that popular products are consistently available to customers, reducing the risk of lost sales and missed revenue opportunities.

Fake Shopify Dashboard Detection

Near real-time analytics delivery can help identify and prevent fraudulent transactions in real-time. By monitoring transaction data as it occurs, stores can quickly spot suspicious patterns and take action to avoid chargebacks and revenue loss due to fraudulent activities.

Cloud-Based Shopify Data Analytics

Cloud-Based Analytics handles the consolidation and processing of collected data on cloud servers. It eliminates the need for users to invest in specialized or heavy infrastructure to access dashboard analytics. Moreover, cloud servers offer enhanced security measures, safeguarding customers' sensitive data against potential cyber threats and providing a secure and efficient data processing and analysis environment.

Shopify Data Analysis Customization

While templates provide structure, they are adaptable. This practical feature allows users to modify templates to suit specific data requirements or design preferences, offering flexibility and control in dashboard creation. Users can adapt them to their markets, adding or removing components and adjusting the layout to suit their data and reporting requirements.

Marketing Campaigns Optimization

With near real-time delivery, Shopify stores can closely monitor the performance of their marketing campaigns. They can quickly identify which campaigns drive the most traffic and conversions and adjust their budgets or strategies accordingly. This optimization of marketing efforts can lead to more efficient customer acquisition and, ultimately, higher revenue.

Key Metrics for Shopify Dashboard

Key Metrics for Shopify Dashboard
The Shopify Dashboard provides a live view of metrics to give users insights into their e-commerce store activities and optimize Shopify admin. Here are some key metrics prominently featured on the Shopify dashboard:

Total Online Store Session

Shopify Dashboard provides a detailed overview of your online store's Total Sessions. What are sessions on Shopify? A Shopify session is a single visit or interaction by a user. Sessions can be categorized based on various criteria: location, traffic source, and device type. It also offers insights into social media traffic. This data helps you make informed decisions for your e-commerce strategy.

Total Orders

Shopify Dashboard displays Total Orders metrics representing the cumulative number of orders a website has received within a specific time frame. Users can effortlessly adjust the period to analyze and compare order Shopify store data across various intervals.

Shopify Total Sales

Total Sales offers a comprehensive view of your financial performance in the Shopify dashboard. It goes beyond gross revenue, accounting for various factors such as discounts, returns, shipping fees, and taxes to accurately represent your actual cash inflow. Understanding this Shopify total sales data empowers you to make informed decisions and gain deeper insights into your business's financial profitability.

Net Sales

Net Sales is a vital e-commerce dashboard metric that shows your total sales revenue after deducting discounts, returns, shipping expenses, and allowances for damaged goods. It impacts Shopify inventory management and pricing strategies and reflects your client's revenue growth. If their sales are consistently higher than industry averages, it may indicate significant discounts or an unusually high return rate. This information can guide strategic decisions and maintain a competitive edge.

Average Order Value (AOV)

AOV is a critical metric in Shopify dashboards, indicating average customer spend. To optimize marketing strategies and increase profits, Shopify suggests implementing tactics such as upselling, cross-selling, bundling products, offering discounts on higher-value purchases, and setting purchase thresholds for free shipping. By focusing on Shopify AOV, clients can optimize choices and boost their online store's success.

Purchase Conversion Rates

Tracking Purchase Conversion Rates is vital for optimizing your clients' websites. On average, online stores see a 3% conversion rate, but it's around 1.4% for Shopify stores. Conversion isn't just about sales; it includes actions like clicking ads, subscribing to newsletters, cart additions, and social sharing. Integrating Shopify Analytics with Google Analytics 4 offers a complete view, empowering clients to improve based on appropriate data.

Online Store Conversion Rate

The Online Store Conversion Rate in Shopify Dashboards measures the proportion of website visitors who purchase. This metric helps businesses optimize their website by analyzing customer behavior to improve user experience, add new products, or implement targeted marketing strategies to boost sales and conversion rates.

Sales by Channel

Sales by Channel is a key Shopify metric that helps you understand where your clients' sales are coming from. This information can help you strategically allocate marketing resources, optimize sales performance, and enhance overall revenue.

Shopify Dashboard Templates by Power BI Connector for Shopify

Shopify Dashboard Templates by Power BI Connector for Shopify
For your online business, ecommerce dashboard templates featured by Power BI Connector for Shopify help you realize the full potential of your e-commerce potential. These templates are your key to understanding the whole prospect of Shopify store data, granting your online business a competitive edge. Each template delves deep into crucial aspects of your selling operation, providing insights with savvy metrics and benefits to practice use cases.

Shopify Overview Dashboard

  • Shopify Metrics: Website traffic, visitor demographics, conversion rates, top-performing products, and overall store performance.

  • Benefits: Shopify overview dashboard presents all-encompassing insight into the performance of your Shopify store, highlighting potential avenues for growth and tracking the efficacy of your marketing campaigns. Use customer demographics for targeted campaigns that boost outreach and conversions.

  • Use Cases: Exemplar for high-level management, business strategists, and marketing teams seeking to understand the big picture of their online store's performance.
Shopify Overview Dashboard

Shopify Sales Dashboard

  • Shopify Metrics: Sales revenue, volume, average order value, sales channel performance, and customer segmentation.

  • Benefits: Track sales trends, analyze customer behavior, and optimize pricing and product offerings for increased profitability. Identify high-value customer segments for tailored marketing strategies.

  • Use Cases: Valuable for sales teams, marketers, and product managers aiming to enhance revenue, customer engagement, and customer lifetime value.
Shopify Sales Dashboard

Shopify Product Dashboard

  • Shopify Metrics: Product performance, inventory levels, demand analysis, SKU insights, and product profitability.

  • Benefits: Shopify product dashboard optimizes product offerings, manages inventory efficiently, and identifies opportunities to expand or discontinue product lines. Maximize product profitability with data-driven decisions.

  • Use Cases: Essential for inventory managers, product development teams, and merchandisers seeking to maximize product performance and inventory management.
Shopify Product Dashboard

Shopify Fulfillment Dashboard

  • Shopify Metrics: Order fulfillment times, shipping costs, order accuracy, and fulfillment channel analysis.

  • Benefits: Shopify fulfillment dashboard visualizes order processing to reduce fulfillment costs, and enhance customer satisfaction through efficient logistics. Helps to analyze fulfillment channel effectiveness for cost and performance optimization.

  • Use Cases: Crucial for operations and logistics teams focused on improving the fulfillment process and minimizing operational costs.
Shopify Fulfillment Dashboard

Shopify General Analytics Dashboard

  • Shopify Metrics: A comprehensive range of general e-commerce analytics, including customer retention, website performance, marketing campaign effectiveness, and customer feedback analysis.

  • Benefits: Gain insights into various aspects of your e-commerce operation to take actions based on Shopify data analytics. Use customer feedback to improve products and customer service.

  • Use Cases: Suitable for all levels of management, analytics teams, and customer support teams, aiming to optimize every facet of the online business and enhance customer satisfaction.
Shopify General Analytics Dashboard

How to Use Power BI Templates for Shopify Dashboards

How to Use Power BI Templates for Shopify Dashboards
Power BI Shopify integration is a straightforward process due to Power BI Connector for Shopify that significantly enhances your data analytics capabilities. Here's a detailed step-by-step guide on how to create your Shopify dashboard in Power BI with a few clicks:
  1. Start by navigating to the "Create from template" tab.
create Templates for Shopify Dashboards
2. Choose the template that best suits your needs, then select the "Create data source" option.
Create data source in Shopify
3. The system will automatically generate a data source for you. You can customize it by giving a name to the data source, adding a description, and clicking "Next".
generate a data source in shopify
4. Continue by clicking "Next" again, which will trigger the download of a .pbit file containing your customized data source.
data source template in Power bi for shopify
5. Launch Power BI Desktop and navigate to "File" > "Import" > "Power BI template". Choose the .pbit file you downloaded earlier.
share feedback in confluence
6. Paste the copied data source URL into the designated field.
bi shopify template
7. Opt for "Basic" Authentication and provide your login credentials.
authentication OData feed
For a more detailed walkthrough of the setup, check our User Guide to ensure the accuracy of the analytics process as you explore the capabilities of the Shopify Power BI Connector. Alpha Serve invites all our users to experience Shopify Power BI templates benefits and book a demo.


Shopify nocode dashboards offer valuable metrics that empower e-commerce businesses, covering key aspects of online stores, from Shopify inventory management sales to customer behavior and marketing effectiveness. Companies can gain more advanced analytics capabilities by integrating tools like Power BI Connector for Shopify. This combination of powerful data visualization and e-commerce data leads to enhanced operational efficiency and better-informed strategies for success through Shopify dashboards.

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