by Forrester Consulting shows that companies that invest in customer experience enjoy 1.6x higher brand awareness, 1.5x higher employee satisfaction, 1.9x higher average order value, 1.7x higher customer retention, 1.9x return on spend, and 1.6x higher customer satisfaction rates. It’s an ancient history that customer service encompasses any interaction, online or offline, from the first contact to the sale and far beyond, but communication is at the top of a ladder. As customer behavior is becoming increasingly digital, demands rise respectively. According to another study
, 64% of consumers expect companies to respond and interact with them in real time.
Communication is not less important for corporate culture. As the number of teams switching to remote work grows, managers need more efforts to keep the employees motivated and loyal to the company. And online communication services are here to help. In a 2015 study
, it was found that, overall, telecommuting increases job satisfaction, performance, and feelings of commitment to an organization among employees.
With all that in mind Microsoft has developed Azure Communication Services (ACS) — a platform, that makes it possible and easy for developers to add voice and video calling, chat, and SMS text message capabilities to websites, mobile, and desktop applications with just a few lines of code. And Alpha Serve brought those capabilities to the Jira Service Management and Jira Software users.
So here are 5 reasons why you should give the app a try and increase your overall business productivity.